The healthcare path to purchase: consumer research update
Insights into the consumer decision making process to purchase healthcare products and services.
By Synchrony, Health & Wellness
Posted Jul 02, 2019 - 4 min read
Synchrony greatly values consumer opinions, and we periodically conduct large-scale research to capture consumer input and insights directly. CareCredit, a Synchrony solution, completed a study to understand how consumers think about, select, and purchase a wide range of healthcare services for themselves, their family members, and even their pets. The findings from this groundbreaking study proved so useful that we decided to repeat it every two years to monitor trends over time. This white paper presents key findings from the third wave of the study.