The healthcare path to purchase: optometry/optical

Synchrony greatly values consumer opinions, and we periodically conduct largescale research to capture consumer input and insights directly. In 2014, CareCredit, a Synchrony solution, completed a Path to Purchase study to understand how consumers think about, select, and purchase a wide range of healthcare services and products for themselves, their family members, and even their pets. The findings from this groundbreaking study proved so useful that we decided to repeat it every two years to monitor trends over time. This white paper presents key findings from the third wave of the study.