Consumer Digital
Copy
Usage
It’s important that we talk with consistency about what CareCredit offers and how we help people. Each page should have a 200-word count minimum that supports the content of the page in order to improve our SEO ranking. Copy needs to be relevant to the subject of the page, with keywords used to support the topic.
Mind Your Manners
We’re professional, but we’re not cold. We may get to the point quickly, but we always say "please".
We wouldn't say: Read our credit card agreement. Instead, we'd say: Please read our credit card agreement.
We focus on the customer.
We wouldn't say: Our health, beauty and wellness credit card covers deductibles and treatments. Instead, we'd say: You can use your health, beauty and wellness credit card to cover your deductibles or pay for your treatments.
We centre around family.
Whenever possible we encourage our customers to use CareCredit for their family member’s expenses as well. In addition to kids, remind them that pets are family too!
Word and Phrase Bank
Describing CareCredit
- CareCredit health, wellness and beauty credit card
- Healthcare financing
- CareCredit credit card
- CareCredit is a payment option
- CareCredit health and wellness credit card
Describing Procedures
- Health, wellness and beauty treatments
- Health, wellness and beauty procedures
- Cosmetic surgery financing
- Dental financing
- Eye care financing
- LASIK eye surgery financing
- Vision care financing
- Veterinary financing
- Chiropractic financing
CareCredit Financing
- Promotional financing options
- Special financing options
- You may be eligible
- CareCredit account agreement
- Convenient monthly payments
CareCredit Financing
Avoid using these words and phrases:
- Click her
- CareCredit pays for…
- Upfront costs
Casing
Sentence Casing
- Three or more words i.e. banner headline, title of articles, subheadings etc.
- Write numbers with digits, not letters (23, not twenty three)
- Use numerals even when the number is the first word in a sentence or bullet point.
- Use numerals for big numbers up to one billion
- However, you can use numerals for the significant digits and write out the magnitude of the word i.e. 24 billion
Title Casing
- Two words or less i.e. navigation, menu
- For buttons with no ending punctuation except when there is a need for a question mark.
- Proper nouns should be capitalized
Punctuation
Headings & Titles
Titles and headings do not need punctuation but if the title or heading is a question then include the question mark.
Semi-colons
Don’t include semi-colons at the end of list items
Exclamation Marks
Never put two in the same paragraph (or at the end of one paragraph and the beginning of another) and limit to a max of two per page.
Quotation Marks
Put punctuation inside the quotation marks
Parentheses
The punctuation always goes outside of parentheses.
