Examples
Please follow the example below for video creation.
Intro/Outro
We want all CareCredit videos to have the same intro and outro. You can download the Intro and Outro AFX project files here to incorporate into your videos. You can also download quicktime videos as well.
Icons
Icons can be used to enhance your video project to help reinforce a point (such as an info icon) or a CareCredit health, wellness and beauty category (vision, chiropractic, hearing etc). Icons should be simple and clean vector graphics. Keep icons to a single color, and don't complicate the color palettes for your icons.
Example
Animations
Use smooth fast easing for your animation style and a clean minimalist look. You can create new graphics and assets for your animation projects but please make sure they fit with the CareCredit look. Graphics should be simple and not overly-complicated, do not use graphics that are too technical or overly detailed.
Animate your projects using basic transitions such as fades, wipes, parallax effects and mask wipes. You can enhance your graphics, such as a calendar, with specific animations such as pages turning or clock hands turning but please make sure your idea is easy to digest for viewers. We want to make sure messages and animations are not too overwhelming. Please do not add unnecessary gimmicky graphical elements unless they contribute something towards your video message. The cleaner the look the better.
